“I am big,” said Norma Desmond in Sunset Boulevard. “It’s the pictures that got smaller.” Little did she know.

Apple is now officially selling movies at its iTunes store. At least it’s selling one movie: a 487-megabyte made-for-TV tween flick called High School Musical – from Disney, naturally.

UPDATE: The movie, which was originally priced at $1.99, has now been repriced at $9.99, which is rumored to be Apple’s target price point for films.